From MBA Chai Wala To Audi Chaiwala: Tea Business Boom As Entrepreneurs Reshape India’s Chai Culture
India’s Chai Culture India’s Chai Culture
In a unique blend of tradition and innovation, tea lovers and sellers across India are redefining the art of chai-selling, introducing captivating twists to their offerings. In the diverse landscape of India’s tea culture, these innovative chai sellers showcase the fusion of tradition, entrepreneurship, and creativity, captivating the taste buds.
‘MBA Chai Wala‘ – From Chai Stall to Mercedes-Benz GLE
Founder Prafull Billore, the English-speaking ‘MBA Chai Wala,’ initially set up his ‘Chai Wala’ stall near the Indian Institute of Management, IIM Ahmedabad, with a modest investment of Rs 8,000. Despite not clearing the CAT for IIM A, Prafull’s entrepreneurial spirit thrived. Today, MBA Chaiwala has franchises all over India. Recently he also bought Mercedes-Benz GLE.
‘MBA Chai Wala’ (Image Source: Twitter)
BTech Chaiwali’s Self-Belief Brews Success
Vartika Singh, operating under the banner ‘BTech Chaiwali,’ sells regular tea for Rs 10 and masala/lemon teas for Rs 20 each at her stall near Green Field in Faridabad. She hails from Bihar and came to Haryana’s Faridabad to pursue an engineering degree, Vartika chose not to wait for the completion of her four-year course, emphasising the importance of self-belief and hard work.
BTech Chaiwali (Image Source: Instagram)
Audi Chaiwala‘s Luxury Tea Experience
Amit Kashyap and Mannu Sharma, the minds behind ‘On Drive Tea,’ have taken chai-selling to a luxurious level by operating from an Audi set up daily on Mumbai’s Lokhandwala backroad. The duo’s creative tapri idea, showcased on social media, has garnered attention, with customers lining up for their unique ‘ek garam chai ki pyali’ experience.
Audi Chaiwala (Image Source: Instagram)
ChaiGPT: The AI-Infused Tea Delight
Adding a tech twist, a creative tea-seller has brewed ‘ChaiGPT,’ promising ‘Genuinely Pure Tea.’ The cart, adorned with an AI-themed logo, has become a viral sensation. The inclusion of classic Indian tea ingredients, Adrak (Ginger), and Ilaichi (Small Cardamom), adds warmth and flavor to the humble beverage, turning it into a comforting ritual.
ChaiGPT (Image Source: Instagram)
BTech Pani Puri Wali’s Street Food Revolution
After completing her BTech, Tapsi, known as ‘BTech Pani Puri Wali,’ ventured into street food with a focus on making it healthy. Currently serving air-fried puris at Delhi’s Tilak Nagar Metro Station, Tapsi aims to expand her stall and introduce healthier versions of various street food items, emphasizing hygiene and affordability.
BTech Pani Puri Wali (Image Source: Official Website)
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