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Official Apple Prime Day deals are here live, including iPad 10 for just $279 and record low on Apple Watch SE 2

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MacBook Air M2 (15-inch).

(Image credit: Apple)

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A selfie with the iPhone 15 Pro. (Image credit: Future)A selfie with the iPhone 15 Pro. (Image credit: Future)A selfie with the iPhone 15 Pro. (Image credit: Future)A selfie with the iPhone 15 Pro. (Image credit: Future)

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My old 4th Gen iPad with a mug of coffee resting on it.

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An outstretched arm with no Apple Watch on it.

Whoops! Looks like I forgot to wear my Apple Watch 9 again.  (Image credit: Future)

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M2 MacBook Air

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Amazon Prime Day Apple deals

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Good morning UK! We are getting ready for another day of deal hunting and will be with you very soon. 

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Apple Prime Day deal

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iPhone Prime Day deal

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Prime Day Apple alternatives

ASUS Zenbook Prime Day deal

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M3 Max chip

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Prime Day Apple Pencil deals

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The biggest Prime Day iPad deals

Apple Prime Day deal

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Apple Prime Day deal

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Apple Prime Day deal

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Apple Watch Series 9 GPS

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Apple Refurbished and Amazon renewed

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Prime Day AirPods deals

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A photo of a student using Apple products after getting an Apple Student discount

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XP Pen Magic Drawing Pad deal

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Someone wearing the Samsung Galaxy Watch 6 on their wrist in a beige polo shirt

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ASUS Zenbook Prime Day deal

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Apple

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M2 MacBook Air

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many iPads on a background

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iPad Pro M4

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A person wearing Apple AirPods 3 in the rain.

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Apple’s iPad line up can feel confusing at the best of times. To make sure you know which iPad is for you and how to find the best deals, from the iPad Air to M4 iPad Pro, take a look at our guide.

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iPhone 16 Pro concept

(Image credit: @MajinBuOfficial via X)

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iPad 10 deal

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If you’re confused around what to look for in an iPad this Prime Day, see our iPad buying explainer, Read this before you buy an iPad this Prime Day.

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macbook air m2

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The full range of Apple Watch SE 2s.

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A white Apple Pencil Pro being used with an iPad Pro M4

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The AirPods Max

I love my mum, but she can’t have my AirPods Max.  (Image credit: Apple)

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iPad 10 Memorial Day deal

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A dawn photo.

(Image credit: Kanchisa Thitisukthanapong on Getty Images)

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Apple Prime Day deal

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iPad Prime Day deal

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iPad Prime Day deal

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Apple Prime Day Apple deal

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Apple Watch Prime Day deal

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Amazon Prime Day proper in the UK also has some record deals on Apple Watch Series 9. With £85 off, these price by $15 (and that previous best price only lasted for one day back in March. The deal applies to various configurations and styles.

Apple Watch Prime Day deal

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Apple Prime Day deal

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Apple iPhone XR__battery life – YouTube
Apple iPhone XR__battery life - YouTube

Watch On

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Profile shot of the MacBook Air (M2, 2022)

(Image credit: Apple)

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All the colours of AirPods Max.

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I’ll be here till 1am, when one of my colleagues will take over until sunup, and seeing as how Prime Day has blindsided us in the past with surprise deals, I’m fully anticipating this scene when I show up again at 3pm tomorrow:

A meme of Donald Glover carrying a stack of pizzas into a chaotic room that's on fire

(Image credit: Yahoo)

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A selection of popular Apple products on a green background.

(Image credit: Future)

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A composite image of Pablo Escobar waiting, from the Netflix series Narcos.

(Image credit: Netflix)

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54 minutes and counting until Prime Day is officially live in the UK. I should probably not have another coffee this late… [eyes kitchen] …but maybe…

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Oh hi Mark! That same Mac mini is also available in the UK for a special price for you my friend. With an RRP of £1,399, it’s now priced at £1,254.97 (weirdly specific, but okay), which again isn’t quite the lowest I’ve seen it at (it was about 20 quid cheaper than this in April), so I’m hoping we might see an extra drop in the next 24 hours on this side of the Pond too…

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My Mac mini next to a speaker with a plant on top of it.

(Image credit: Future)

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MacBook pro M2 Max

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A pink Apple iPad folio

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A selection of popular Apple products on a green background.

(Image credit: Future)

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Apple Magic Mouse 2

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Apple Macbook Pro M3 chip

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Profile shot of the MacBook Air (M2, 2022)

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A Midnight Apple Watch Series 9 sitting on a desk

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Oh, and it’s your friendly neighbourhood Tech Reviews Editor Erlingur here, who’s been with you since 5pm British “Summer” Time (that’s noon New York Sticky July East Coast Time).

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iPad Air M2 (2024)

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Apple iPad Pro M4 deal

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Apple MacBook Pro 2023 14 inch M2

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The 9th Gen iPad.

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Six iPhone charging wires.

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A selfie with the iPhone 15 Pro. (Image credit: Future)A selfie with the iPhone 15 Pro. (Image credit: Future)A selfie with the iPhone 15 Pro. (Image credit: Future)A selfie with the iPhone 15 Pro. (Image credit: Future)

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The Fusion Keyboard being used on a desktop.

(Image credit: Future)

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A product shot of the MacBook Pro 2023 on a white background

(Image credit: Apple)

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Two Apple Pencils.

(Image credit: Future)

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And here we go! 

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