Best Buy’s ‘Black Friday in July’ Goes Head-to-Head With Prime Day
$70 at Best Buy 
Apple AirPods (2nd Generation) with charging case: $70
Save $60
$550 at Best Buy
De’Longhi Magnifica Evo coffee and espresso machine: $550
Save $250
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Prime Day has arrived! While everyone may be flocking to Amazon for their latest sales, don’t forget to check out alternative retailers this week. Best Buy, Walmart, Target and other places are all running their own sales to try and attract already-spendy shoppers. And Best Buy is coming in particularly hot with big discounts on TVs, laptops, earbuds, games, appliances and more during its “Black Friday in July” promo.
This story is part of Amazon Prime Day, CNET’s guide to everything you need to know and how to find the best deals.
My Best Buy Plus and Total members can receive additional savings on select sale items, dropping prices even lower. And if members complete an order of $500 or more between July 15 and 17, they’ll score a $50 bonus, too. We’ve hunted high and low to bring you the best offers we can find from Best Buy’s anti-Prime Day sale. Keep checking here as we will continue to update this list regularly to bring you the best deals.
Watch this: Amazon Prime Day 2024: Shopping Tips and Special Deals
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Best Buy anti-Prime Day tech deals
When you want all the things, this is the laptop to aspire for. It’s got a massive 16-inch screen, the crazy-fast M3 chip and 18GB of memory. It’s also $500 off.
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A 75-inch TV from a top brand for under the $500 mark? Now that’s a good value. The Toshiba C350 Fire TV has 4K resolution, a Regza engine that powers its high performance, Dolby Vision HDR, Dolby Vision Atmos, a bezel-less design and most importantly, that huge discount applied.
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A $60 discount on a pair of Apple AirPods is not to be missed. This is the lowest-ever price we’ve seen, so if you’re in the Apple ecosystem and need a new pair, it’s a great time to buy.
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Read our Apple AirPods 2019 review.
- Segway Ninebot F65 Kick Scooter: $650 (save $250). A 40.4-mile range scooter with a maximum speed of 18.6 mph, 10-inch pneumatic tires and a black finish.
- Bose SoundLink portable Bluetooth speaker: $100 (save $50). Waterproof and dustproof wireless speakers with a 12-hour battery life.
- Beats Studio Pro headphones black: $170 (save $180). One of the best brands on the market for wireless noise-canceling headphones delivering 360 spatial audio.
- Sonance MAG5.1R in-ceiling surround sound speaker system: $600 (save $1,700). A speaker set with an eight-inch subwoofer capable of 100 watts.
- M2 MacBook Air 13-inch laptop: $799 (save $200). The M3 is the latest, but if you’re upgrading from the M1 chip, your jaw will drop with the M2.
- 42-Inch LG OLED Evo TV: $900 (save $100). This 42-inch TV is a smart TV with streaming services ready to go and has built-in voice control, Alexa compatible.
- Jabra Elite 10 earbuds: $175 (save $75). The Jabra Elite 10 earbuds are comfortable, have great sound quality, and an impressive battery life.
- Bose QuietComfort ultra headphones: $349 (save $80). Over-ear headphones are a lot better for a lot of people, and these ones are some of the best you can get.
- Shokz OpenRun pro bone conduction headphones: $100 (save $80). If you like music but hate things in your ears, then try bone conduction headphones instead.
- LG 65-inch Class C3 series TV: $1,400 (save $300). This massive TV has 4K visuals, plenty of features and Alexa integration.
- TCL 55-inch Q-class 4K smart TV: $230 (save $220). This TV is an excellent budge option, especially with nearly half off.
- Xbox Series X: $450 (save $50). The Xbox Series X is an excellent games console with plenty of power, but also easy access to Game Pass.
- ASUS TUF A16 gaming laptop: $680 (save $420). This laptop will let you game on the go and has a sizeable SSD as well.
Watch this: What Not to Buy on Amazon Prime Day
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Best Buy anti-Prime Day gaming deals
Never worry about storage with this 2TB Seagate solid-state drive. With a built-in heatsink, all you need to do is install the SSD into your PS5, and you will never have to delete video games from your hard drive again. It also boosts gaming performance due to its faster read speed.
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After a start-and-stop development that lasted 12 years, the long-awaited Dead Island sequel finally hit modern consoles with a story set in a zombie-infested Los Angeles. The action RPG has now been discounted, saving you a good $10
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Best Buy anti-Prime Day kitchen deals
A great toaster at an even greater price. This limited-time deal drops the Bella Pro to just $25. Not only is it an extra wide model, but you get an anti-jam function so food doesn’t get stuck, six browning settings for your toast, as well as auto shutoff to stop the heat.
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Brew your morning coffee faster (and cheaper) with the De’Longhi Magnifica Evo. The machine includes several one-touch recipes and a way for you to save your custom coffee order. Now down by a huge $250, this is a much cheaper way to get a top model.
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LG is one of the best brands, and this stainless steel smart refrigerator is down by a big $700. At 26.5 cubic feet depth capacity, it comes with a sleek minimalist design, ThinQ Care to keep the appliance in top shape, a built-in icemaker, LED panels, as well as LG Linear Cooling and Door Cooling Plus to keep produce fresh for twice as long.
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Best Buy anti-Prime Day home and outdoor deals
This ivory and taupe rug has an interesting geometric pattern but the neutral colors help it blend into any decor. It’s deeply discounted by over $120.
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Get sleek, smooth hair in less time and with less damage with this high-end straightener from Dyson.
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When is Best Buy’s Black Friday in July sale?
When Amazon started Amazon Prime Day, some other businesses started creating July deal events to compete with them. Best Buy is one of them and started Black Friday in July. This year, the Best Buy Black Friday in July event takes place from July 15 to July 17, overlapping with Prime Day. Best Buy may have deals on some brands that are not on sale for Prime Day, and others that will be matched at Amazon. Don’t forget that My Best Buy Plus and Total members can score exclusive savings at Best Buy, too.
Is Best Buy’s Black Friday in July sale the best time to buy tech?
Along with deal times like the true Black Friday in November, Best Buy’s Black Friday in July anti-Prime Day sale holds some of the best deals of the year on TVs, laptops, earbuds, appliances and more. Many of the most popular brands are included in this sale such as Apple, Nikon, Samsung, Microsoft and others. If you don’t want to wait until November to upgrade your tech, this is the time.
How we choose anti-Prime Day deals
Many of us here at CNET have covered shopping events for over five years, including Black Friday, Prime Day, Memorial Day and countless other shopping events. In that time, we’ve learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we only surface the best offers from trusted retailers.
We look for real discounts, quality reviews and remaining sale time when choosing laptop deals to show you. We have a team of devoted experts who have tested hundreds of smart home devices to make sure we’re only bringing you the best of the best.
- Real discounts mean genuine savings. We check pricing history for products listed as on sale so we know when it’s a case of an inflated list price rather than an actual discount.
- Quality reviews and testing are super important for any product and especially when it comes to the laptop you’re going to use every day. A discount isn’t worthwhile if it results in a subpar product experience, no matter how much you saved.
- Remaining sale time is important, too. Some deals are only around for a short time or may be limited in supply. If that’s the case, we’ll let you know upfront so you don’t come back to the deal later only to be disappointed.
